December 30, 2006

The Real Estate Content is Here...

As we prepare for 2007, I decided to create this blog not for the mere purpose of marketing but to communicate with the general public and exchange ideas.

I am a big believer that the real estate market is most importantly about the people in addition to structures and construction on top of land. In the daily course of my business, I encounter numerous individuals completely misinformed about real estate in general and I feel it is our responsibility as real estate professionals to educate our clients, prospects and the general public on the current events that affect our communities and their values.

Every week the REAL ESTATE CONTENT will be providing information pertaining real estate directly or indirectly.

Read about:

What fixtures increase property values (a lot of misconceptions on this one!)
How to prepare your property for showings
Economic indicators and why are they important
How to buy real estate the right way
Financing
Fl real estate laws and regulations
How to inspect a property
How to buy and negotiate in a slow market
Interiors
Interesting events and extracurricular activities

These are just some examples on the topics and information that will be discussed. Readers will also have the ability to subscribe to our blog and receive every week an index and synopsis on the topics posted.

The information will be delivered in an “easy to read” format with a very “straight forward” approach. Feel free to write comments or feedback. If you have any questions, please contact me. I will be more than glad to answer any of your questions and/or address any of your comments.

November 21, 2006

The 50% Cash Back Guarantee

These are very exciting times. Not because the market has slowed down or the inventory has risen in this year. No! It is simply because we are putting things into perspective here.

F-elle Brokerage Co is all about innovating and providing great real estate products for the public no matter what the market is doing at the moment. Like, the 50% COMMISSION CASH BACK GUARANTEE. Yes! It is a guarantee.

The concept is pretty simple. You purchase any type of property and with any we mean "any" (single family home, town house, condo, resale, new home) we will award our exclusive clients with 50% of our commission back to you at closing.

You choose whether you want a check at closing or use it to reimburse some of your closing cost. This guarantee is provided by our brokerage company. We are not a lender or have any type of affiliation with any other company.

In other words, we do not require you to use a particular lender or title company. However, we do have excellent references if you need some. In addition, we always encourage our clients to shop around in order to get a great deal.

For more information on the cash back guarantee please contact us at 407 641 5325. If you are ready willing and able, we will find your next property in 15 days. I am pretty confident about it. Confident enough to pay you back 50%.

And for the record, I am very sorry that this posting makes me sound like a salesperson which I am completely against. Anyone who knows me on a personal level is aware that I do not like salespeople. But on my defense, it is very hard to write this kind of message without sounding like one.

Lets just put it this way, 50% cash back is not a gimmick or sales pitch, it's just the way we do business with our exclusive clientele. You should try it!